Our logo is more than just a mark. It is our reputation. This helps us know at a glance what we are all about. It gives supporters, players, coaches, employees, community, partners, and sponsors a way to show pride in the club. Our Primary mark embodies this.
Our club is made of the people, past and present, who make up the community across Vancouver and have done so since immemorial. We recognize the exceptional qualities of those people and seek to adopt them as a genuine tribute to their stewardship of the land and culture that enables us to enjoy football in a way we are so fortunate to do now.
We recognize our roles as contemporary placeholders of this soccer institution within the football community and understand our foremost role as stewards is to leave the club, and the community in which it co-exists better.